SBM Oneword
P16MS3M3 STRATEGIC BRAND MANAGEMENT SET 1 1. Firm uses any existing brand to introduce in market as a new product, brand is classified as A. brand extension B. sub-brand C. parent brand D. product extension 2. Branding strategy is also called A. brand architecture B. branding rate C. brand earnings D. brand responsiveness 3. When companies combine existing brand with new brands, brands are called A. parent brand B. product extension C. brand extension. D. sub-brand 4. Parent brand if it is associated with multiple products in brand extension is called A. family brand B. product extension C. sub-product D. parent comp...