MBA-HIMS

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1. Define branding 2. What are types of branding 3. What is brand identity 4. What is brand positioning 5. What is brand personality 6. Brand equity and types 7. Value proposition discuss 8. Difference between position and positioning 9. Difference between national and international brands 10. Ways to measure brand equity

1)________is the function that links the consumer, customer, and public to the marketer through information. A )Marketing research    B)Demand research    C)customer   research    D) supply research 2)___________is the activity, set of institutions, and processes for creating, communicating & delivering value. A ) Marketing      B)Targeting   C) Value addition   D)customer satisfaction 3) A___________ is a group of customers towards which a business has decided to aim its marketing efforts. A) Educated customers   B) target market    C) Civilized   customers   D) None of the above 4) ______________ is the goal of increasing sales and achieving a sustainable competitive advantage . A) Production Strategy   B) Marketing strategy   C) Sales Quota D) None of the above 5) The _____________is a business tool used in marketing and by marketers. A) Hypothetical testing B...