marketing - one word
1)________is the function that links
the consumer, customer, and public to the marketer through information.
A)Marketing
research B)Demand research C)customer
research D) supply research
2)___________is the activity, set of
institutions, and processes for creating, communicating & delivering value.
A)
Marketing B)Targeting
C) Value addition D)customer
satisfaction
3) A___________ is a group of
customers towards which a business has decided to aim its marketing efforts.
A) Educated
customers B) target market C) Civilized
customers D) None of the above
A)
Production Strategy B) Marketing
strategy C) Sales Quota D) None of
the above
A) Hypothetical testing B) Grouping
C) marketing mix D) None of the above
A) Voice report B) Audio testing C)
Advertising D) Voice mail
7)
__________is the practice of managing the spread
of information between an individual or an organization.
A) Official Commentary B) NEWS C) Data sharing D) )Public
relations
8) Sale promotions often come in the
form of ___
A) None of the above B)
branding C) customer info D) Discounts
9)________ are sets of interdependent
organizations involved in making the product available for consumption to
end-user.
A) Channels B) WTO C) CNBC D) SEZ
10)
___________is the process of determining what a
company will receive in exchange for its product or service.
A)
Pricing B)
Quotas C) Sales task D) Sales volume
11)___________ segmentation is based
on similar attitudes, values, and lifestyles.
12) _____________ segmentation -
(gender, age, income, occupation, education, household size, and stage in the
family life cycle)
A) Demographic B)
economic C) Age group D) None
of the above
13) ______is small forces within the
company that affect its ability to serve its customers
A) Micro environment B) task
C) risk D ) both C & D
14 ) ______is a marketing
strategy that involves dividing a market
into subsets of consumers, businesses, or countries who have common needs.
A)marketing mix B) ) Market segmentation C) Product mix D) None of the above
A) Public relations B) Market
research C) Data gathering D) Relationship marketing
16) _______is the study of individuals, groups and the
processes they use to select products, services, experiences, or ideas to
satisfy needs.
A) Demographic study B) Consumer
behavior C) Psychographicresearch D) None of the above
17)
_______is the process of consumers remembering messages that are more
meaningful or important to them.
18) A_________ is a name, term, design
or other feature that distinguishes one seller's product from those of others.
A)Value B) Brand C) Satisfaction D) excellence
19)__________ is the extent to which a brand is
recognized by potential customers.A)competitor analysis B) communication C) Brand awareness D) None of the above
20) Oligopoly means___
A) Satisfied market B) perfect competition C) Little competition D) niche market.
21) Setting a price below that of the competition is called:
A)
skimming B) Penetration pricing C)
Competitive pricing D) None of the above
22) Which
of the following is NOT a marketing objective?
a.
Positioning b. Volume sales c. Cash flow
d) All of the above
23) Selling a product at $3.95 or
$3.99, rather than $4.0 is an example for___
A) Psychological pricing B) Penetration
pricing C) Volume sales D) task manager
24) Method of pricing in which all
costs are recovered is ________ .
A) Psychological
pricing B) Absorption pricing C) competition
pricing D) premium price25) ______is the process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products.
A) sales quota B) PLM C) Sales budget D) Demand forecasting
26)A PLC has _________ stages
A)FOUR B) FIVE C) none of the above D) SIX
27)
The competition is less, in fact the company, which introduces new product is
called as a _____
A)
Growth strategy B) Market Pioneer C) sales
targets D) sales organization
28)
More competitions enter the market during the ________ stage
A) Development B) Growth C) none of the
above D) Production
29)
This stage indicates the capacity to face the competition
A)
Introduction stage B) Maturity stage C) Decline stage D) None of the above
30)
Marketers reduce production & concentrate only on a limited market ______
A)
Maturity stage B) Decline Stage C)
Saturation stage D) none of the above
31)__________
typically refers to both business to consumer (B2C) and business to business
(B2B) services.
A)
Services marketing B)
Market channel C) Distribution D) All the above
32) Activities,
benefits and satisfactions which are offered for sale or are provided in
connection with the sale of goods is
_____
A) Service B) Brand awareness C) brand attributes D) brand loyality
33)
Services that are rendered as a corollary to the sale of a tangible product is
_______
A) Supplementary Services B) core Services C) target offerings markets & awareness
D) All the above
34) A service
that is the primary purpose of the transaction is ______
A) Core Services B)
Supplementary Services C) brand equity D) brand attributes
35) Services are _____ in nature
A)Intangible
B) Tangible
C) channel D) None of the above
36) Transfer of
ownership is not possible in
_______.
A) Service B) Goods
C) Customer satisfaction D)
advantage
37) Production
and distribution are separation from their consumption in case of ___________
A) Goods B) Services C) Differentiation D) All the above
38) Once
rendered to a customer the service is completely consumed and cannot be
delivered to another customer shows the
A) Perishablity B) Transferablity C) follow-up D) affordablity
39) Each
service offering is unique and cannot be exactly repeated even by the same
service provider shows the
A)
Variability B) Perishablity C) Transferablity D) All the above
40)
Reliability, responsiveness, competence, access, courtesy, communication,
credibility, security, understanding the customer and tangibles are important attributes mentioned
in
41) ______is the process of making a product or service
available for use or consumption by a consumer.A) volumes B) Quotas C) Product distribution D) None of the above
42) _____Projection of achievablesales revenue, based on historical sales data, analysis of marketsurveys and trend.
A) sales task B) Sales revenue C) sales forecast D) none of the above
A) business leader B) Sales organization C)
Sales person D) task manager
44) ________ methods use historical
data as the basis of estimating future outcomes.
A) data mining B) data techniques C) data warehousing D) Time
series
45) ____________is the activity of estimating
the quantity of a product or service that consumers will purchase.A)salesOrganisation B) sales quota C) Sales budget D) Demand forecasting
46) Individualsales target figure assigned to each sales unit is ___
A) business plan B) sales fixtures C) none of the above D) sales quota
47)
Coordination of all sales operations and controlling is known as _____
A) sales objective B) sales efficiency C) sales targets D)
sales organization
48)
A firm focusing on a__________ orientation specializes in producing as much as
possible of a given product or service.
A)
Customer B) Product C) none of the
above D) Production
49)
The______ marketing concept looks at marketing as a complex activity and
acknowledges that everything matters in marketing.
A)
Holistic B) monopolistic C) Oligopolistic D) niche
50)
Effective branding aims at creating a ______
A)
Space B) competition C) duplicate
D) confusion
51)_______ is a form of marketing communication used to persuade an audience to take or continue some action.
A)
Advertising B) Market channel C) Distribution D) All the above
52) _________is
a customers' ability to recall and recognize the brand, the logo and the
advertisements.
A)
brand equity B) Brand awareness C) brand
attributes D) brand loyality
53)
TOMA means ___
A) total market achievement B) Top-of-mind
awareness C) target offerings
markets & awareness
54)______
in marketing, means a consumer's commitment to repurchase or otherwise
continue using the brand.
A)
Brand awareness B) Brand loyalty C) brand
equity D) brand attributes
A)care B) effectiveness C) Value D) taste
16)_________is
a measure of how products and services supplied by a company meet or surpass
customer expectation.
A) Brand Preference B) perception C) Customer satisfaction D) advantage
57)Customer satisfaction leads to point
of___________
A) loss B) branding C) Differentiation D) )
All the above
58) This is an important phase in customer decision
making process
A) None of the above B) travelling C) follow-up
D) Need recognition
59)A Positive
Post purchase behavior leads to
A) All the above B) need recognition C) sales quota
D) Opinion Leader
60) Individual
identifies with the group to the extent that he takes on many of the values,
attitudes or behaviors of the group members.
A) Primary group B) Aspirational groups
C) All the above D) Reference
Groups
61) The transformation of a market
opportunity into a product available for sale is _______.
A) supply research B) Demand research C) customer
research D) New Product development
62) Cost, time and quality are the
main variables that drive the_______
A) customer satisfaction
B)Targeting C) Value addition D) customer
needs
63) ___________is the set of
activities employed before the formal and well defined NPD.
A) Fuzzy
back-end B) target market C) None of the above D) Fuzzy front-end (FFE)
64) One of the first developed models that today
companies still use in the NPD process is_____
A) DFA B)
Marketing strategy C) None of the
above D) BAH
65) This is very important in a new
product development process _____________.
A) Hypothetical testingB) Grouping
C) marketing mix D) Beta Testing and Market Testing
66) NPPD strategy means_______
A)
New Product & Product
Development B) Audio testing C) Advertising D) New Product & Process Development
67) PDMA
Means ___
A) Public relations B) )Product Development and Marketing Association C) Data sharing D) Product Development
and Management Association
68) ___________ is the goal of
increasing sales and achieving a sustainable competitive
advantage
A)DiscountsB) branding C) customer
info D) Marketing Strategy
69) CLV means_______.
A) SEZ B) Customer life value C) CNBC
D) Customer life time value
70)
___________is the strategy followed under market
dominance.
A) Sales volume B) Quotas C) Sales task D) Follower
71) In Market maturity
strategies___________ is followed.
A) cultural B) Demographic C)
maintenance strategy D) Social
72)If a firm introduces a product with
a high price it is _______ pricing.
A) Penetration B) competitive C)
Skimming D) None of the above
73) Growth Strategies in the marketing
and 'product-market was given by
A) Kieth B) Kenneth Andrews C) Ansoff
D ) both C & D
74 ) Strategy on the dimensions of strategic scope
and strategic strength ________
A) Product mix B) ) Marketing mix C) Porter –Generic strategies D) None of the above
75)
_________is the process of distinguishing a product or service from others, to make it more
attractive to a particular target market
A) Data gathering B) Market research
C) Product differentiation
D) Relationship marketing
76)____________
is a marketing
strategy that involves dividing a broad target market into subsets of consumers, businesses, or countries who have common needs and priorities.
A)Psychographicresearch B) Consumer
behavior C) Market Segmentation D) None of the
above
78) Pioneers is an __________
strategy.
A )Satisfaction strategy B) Brand
strategy C) Innovation strategy D) excellence strategy
79) A loss leader or leader is a product sold at
a _____A) Competitor Price B) premium price C) Low price D) None of the above
80) The practice of setting the price of a product to equal the extra cost of producing an extra unit of output is _____
A) competition pricing B) cost pricing C) Marginal cost Pricing D) niche pricing.
81 .A distinct characteristic of services is
_____.
a.
Intangibility b.
inseparability c. variability d. perishability .
82. Services are typically produced and
consumed simultaneously. This is an example of the _____ characteristic of services.
a.
Intangibility b .variability c. inseparability d. simultaneously
83. Services cannot be stored. This describes
the _____ characteristic of services.
a.
Intangibility b. inseparability c.
Inconsistency d. perishability
84._____ describes employees' skills in
serving the client.
a. Internal marketing b. External marketing Relationship
marketing d .Interactive marketing
85. SSTS refers to _____.
a.
Service standards testing b.
self-service technologies
c.
standard service technologies d. self-service treatments
86. Top firms audit service performance by
collecting _____ measurements to probe customer satisfiers and dissatisfiers.
a.
Customer satisfier b. customer
complaint c. voice of the
customer d. psychological
87. The services a customer expects are called
the _____ service package.
a.
Expected b. augmented c.
primary d. secondary
88. Added features to an offering are called
_____ service features.
a.
Expected b. augmented c.
primary d. secondary
89. The intangibility of services has
implications for the choice of _____.
a.
brand elements b.
location c.
price d.
product features
90._____ cost refers to the product's purchase
cost plus the discounted cost of maintenance and repair less the discounted
salvage value.
a. Total
b. Variable c. Life
cycle d. Net
91.Which of the following businesses would be
characterized as a pure service?
a. insurance b. farming c. mining
d. there is no such thing as a pure service
92. General Motors, the manufacturing giant's,
largest supplier is:
a. Blue Cross-Blue Shield
Insurance b. GMAC Financing c. a parts supplier d. a legal firm
93.
Which of the following sets of terms best describes a service?
a.
objects, devices, and performances
b. effort, objects, and deeds
c. things, devices, and performances d. deeds, effort, and performances
94. Deeds, efforts and performances define:
a. products
b. ideas c. services d.goods
95.
Which of the following fields would be least likely to be described as
intangible-dominant?
a.
manufacturing b. education c. insurance d.banking
96. Which
of the following products is an example of intangible dominant?
a. Outback steakhouse b. car rental agency c. a magazine subscription d. math
tutoring
97. _______ results in the practice of too
narrowly defining one’s business:
a.Services marketing b. Marketing management c. Marketing myopia d. Scale of market entities
98. Services are characterized by all of the
following characteristics except for:
a.
intangibility b. homogeneity c.
perishability d. inseparability
99. Of
the four unique service characteristics that distinguish goods from services,
the one that is the primary source of the
other three characteristics is:
a.
Intangibility b.
inseparability c. homogeneity d.
perishability
100. Which of the following is not a marketing
problem caused by intangibility?
a.
Services lack the ability to be stored
b. Services lack patent protection
c.
Services are difficult to price d.
Services are difficult to communicate to consumers
101. The primary cost of producing a service
is
a. rent
b.overhead c. cost of goods
sold d. labour
102.
The unique service characteristic that reflects the interconnection between the
service firm and its customer is called:
a.
intangibility b.
inseparability c. homogeneity
d. perishability
103. The fact that services are sold and then
produced and consumed simultaneously is attributed to:
a.intangibility b. inseparability c.
homogeneity d. perishability
104. The centralized mass production of
services is difficult due to:
a. inseparability b.intangibility c.homogeneity d. perishability
105. The service characteristic that reflects
the variation in consistency from one service transaction to the next is:
a.
inseparability b.
intangibility c.homogeneity d. perishability
106.
Which of the following is not an advantage of standardized services?
a. Less
expensive b. Meets the customer's
exact needs c. Delivered faster d. More consistent
107. The unique service characteristic that
deals specifically with the inability to inventory services is:
a. Inseparability b. intangibility c. homogeneity
d. perishability
108. Which of the following strategies
increases the supply of service available to consumers?
a. the use of creative pricing
strategies b. the use of reservation systems
c. capacity sharing d. developing
complementary services
109.
Possible strategies for managing demand and minimizing the marketing problems
associated with perishability include which of the following:
a. the
use of creative pricing strategies b. the use of reservation systems c. developing complementary services d. all of the above
110. In ________Standardization and quality
control are difficult.
a.
intangibility b. inseparability c. heterogeneity d. perishability
111. Which one Cannot protect services through
patents.
a. intangibility
b. inseparability c. heterogeneity d. perishability
112. In _____Prices are difficult to set.
a. intangibility b.
inseparability c. heterogeneity d. perishability
113. ________Standardize the service.
a. intangibility b. inseparability c.heterogeneity
d. perishability
114. ________use tangible clues.
a. intangibility b.
inseparability c. heterogeneity d. perishability
115. _______Emphasize the selection and training
of public contact
personnel.
a.
Intangibility b. inseparability
c. heterogeneity d. perishability
b.
116. ________effectively manage consumers.
a.
intangibility b. inseparability c. heterogeneity d. perishability
117. ________Make adjustments between supply
and demand to
achieve a balance between the two.
a. Intangibility b. inseparability c.
heterogeneity d. perishability
118. _________ is an attitude formed by a
long-term, overall evaluation of a firm's performance.
? Customer satisfaction
a.
Negative disconfirmation b. Positive
disconfirmation c. Service quality d. Customer retention
119. __________ is a short-term, transaction
specific measure.
a. Customer satisfaction b. Focus
group interviews c. Noncustomer research d. Service quality
120. The distance between a customer’s
expectations of a service and perception of
the service actually delivered is called:
a.
service gap b. knowledge gap c.
standards gap d. delivery gap
121.The firm's increased research orientation
and enhanced upward communication
will assist the firm in decreasing which one
of the following gaps?
a.
knowledge
gap b. standards gap c. delivery gap d.
communications gap
122. Understanding the customer is a critical
step toward minimizing or completely
eliminating the:
a.
knowledge gap b. standards gap c.
delivery gap d. communications gap
123.
Which of the following is NOT a key component that needs to be built into every
service quality system?
a. listening b. reliability c. servant
leadership d. individual play
124. Research that examines the customer’s
perspective of a firm’s strengths and weaknesses is called:
a. customer research b. employee survey
c. noncustomer research d. customer
complaints
125. The SERVQUAL dimension that is typically
noted as the least important by customers is the __________ dimension.
a. tangibles b. empathy c.
responsiveness d. assurance
126. The SERVQUAL dimension that measures
consumer views of the firm's personnel and communication materials is the
________ dimension.
a. tangibles b. employee satisfaction
c. responsiveness d. assurance
127.
mystery shopping is ________
a. customer retention interviews b. after-sale
surveys c. employee surveys d. total
market service quality surveys
128. Which of the following is NOT a key
component that needs to be built into every service quality system?
a.
listening b. reliability c. servant leadership d. Individual play
129. Research that examines the customer’s perspective
of a firm’s strengths and weaknesses is called:
a. customer research b. employee survey
c. noncustomer research d. customer complaints
130.
Which of the following strategies increases the supply of service available to
consumers?
a. increasing
consumer participation
b. the use of creative pricing strategies
c. the use of reservation systems
d.
developing complementary services
131.Marketing
is a ---------- a)Technique b)Changing variable c)Achieving long term
objective d) All of the above.
132.Evolution of market is closely related to
evolution of ------------ a) Civilization
b) Economy c) Goods d) All of the above.
133. To realize profit --------- has to be
made. A) Sale b) advertising c)
promotion d) All of the above.
134. In order to retain its current position
in the market, it has to take necessary action for the following
----------- . a) Expansion of the total market
demand. B) Protection of its current market share c) increase of its market
share further d) All of the above.
135.In volume segmentation the buyers are
grouped into categories like ----------- a) bulk purchasers b) medium purchasers c) single unit purchasers d) all of the above.
136.Market could be segment to a considerable
extent because buyer’s characteristics are ---------- a) Identical b) not identical c)common d) none of
these.
137.Marketing planning would establish
------------- between department. A) Better communication b)effective co
ordination c)Both A&B d) None of
these.
138. Management will have a definiteness on
what actions or counteractions it has to take when ------------ arise. A)
Opportunities b) problems c) Both
A&B d) Change.
139.Marketing plans counts little if it is
----------- properly. A) Executed b) Not
implemented c) understandable d) Accomplishes.
140. Marketing is specifically concerned with
how transactions are --------------. A) created b) stimulated c) valued d) all of the above.
141. Marketing company is great by
------------ . a) What it does b)
What it is c) Both A&B d) None of these.
142.In new sense marketing means satisfying
customer needs that include ------------ . a) branding b) positioning c)
labeling d) All of the above.
143. The process of dividing the potential
into sub market with common needs and features is -------------- a) segmentation b) Target marketing c)
positioning d) market coverage.
144. --------------- segmentation is based on
similar attitudes, values and lifestyles. A) Psychographic b) Demographic c) Culture d) Social.
145. Which of the following is NOT a marketing
objective? A) Positioning b) Volume sales c) Cash flow d) All of the above.
146. The following is a macro environment
force expect ------------ . a) Monitory policy b) organizational culture c) demographic d) inflation.
147.Advertising
creates --------------- among customers.
a. awareness b. clearity
c. confusion d. positive affects.
148.
Promotional activities include---------------
a.
advertising b. sales promotion c. publicity
d. all the above.
b.
149.
Products are more identified by their ------------name.
A .brand b. company c. goods d. none
150.
Advertising is a part of -------------- function. A) Distribution b) Selling c)
Promotion d) All of the above.
151.
One of the disadvantages of branding is ---------- a) its negative b) it is costly c) it is competitive d) it
is risky.
152.
Pricing is one of the essential components of ----------- a) promotion mix b) marketing mix c) product mix d) STP
strategy.
153.
Setting a low price for a new product ------------- a) penetration pricing b) skimming c) competitive pricing d) None of
the above.
154. skimming price means ---------- a) Setting a high price for a new product
b) setting a low price for a new product c) setting a low price for an existing
product.
155.---------------
is a business tool used in marketing and by marketers. A) Marketing mix b) grouping c) Hypothetical testing d) none of the
above.
156.---------- is a form of marketing
communication used to persuade an audience to take action. A) Advertising b) market channel c)
distribution d) All the above.
157.---------- is a customer’s ability to
recall and recognize the brand, the logo and the advertisement. A) Brand awareness b) brand equity c)
brand attributes d) brand loyality.
158.A brand includes--------------
a. symbol b. design
c.combination of name and symbol
d. all of these.
159..
Who developed the four P’s of marketing?
a. peter F. Drucker b. Hanson
c. Mc Carthy d. None of these.
160.
The effects of ---------------is temporary and short lived.
a. sales promotion b. product promotion c. both
a&b d. Publicity.
161. A
brand includes--------------
a. symbol b. design
c.combination of name and symbol
d. all of these
162. The
objective of advertising in case of
competition is to see that the
---------------- for the firm’s product is maintained at the existing level.
a. price b. sales c. demand d. production
163. Increasing the features and quality you
offer is a decision made by which marketing mix ---------------
a) Product
b) Price c) Place d) Promotion
164. The functions of marketing research can
be summed up in two words
---------------
a) Consumer behavior b) Consumer preference c) Both A&B
d) Buying behavior.
165. Which is the most likely marketing mix
you would use if you wanted to increase your product market share …………. . a)
Product b) price c)place d) promotion.
166. The marketing promotion of 4p’s in
marketing mix is ----------------.
a) Advertisement
b) products c) consumer d) profit.
167. Marketing research & information
system provide an insight for carrying out the ------------
a) marketing
concept b) product c) market share d) none of these.
168. marketing decisions must be on
------------
a) manager’s experience b) scientific basis c) manger’s judgment
d) none of these .
169.Target market is the key of ---------
a) competition
b)consumer c)Both a&b d) none of these.
170. FMCG stands for -----------
a)foreign manufacturing consumer goods b)
foreign mutual consumer goods c) fast
moving consumer goods d) none of the above
171. The final stage of product life cycle is
----------- stage.
A) growth b) sales volume c) maturity d) decline.
172. In marketing strategy the company has to
estimate the counter moves of competitors with different ---------
a) marketing inputs b)opinion c)plan
d)none of these.
173.In order to retain its current position in
the market, market leader has to take ----------------
a)Expansion of the total market demand
b)protection of its current market share c) Increase of its market further d) All the above
174. In ------------------ leader firm can try
to sell its product to other countries.
A) Geographical expansion strategy b)New
user’s strategy c) more usage strategy d) All the above.
175. The challenger must --------- buyers
that its product/service are comparable
to the leader’s product/service.
A)
Attract b) convince c) lure d) All
the above
176. Market challenger is a firm that
aggressively tries to expand its market share by ------------the leader, runner
up firms, small firms in the industry.
a) Convincing b) attacking c) following d) Both A&B
177.Another strategy available to challengers
is offering an average/low quality product at a ---------- price.
A) High b) low c) Both A & B d) moderate price.
178. A market challenger can launch a high
quality product and charge a ------------ price than leader.
A) low b) high
c) moderate d) Both A&c.
179.In order to expand the market ,the market
leader should look for --------
-a)new users b)new uses c)more usage d)all
the above.
180. Mass marketer achieves high volume where
as nicher achieves high --------
a) margin b)volume c)both a&b d)% of
sales.
181. Protection of its leadership position
when new competitors enter the niche ie,----------
a)protecting
niches b)expanding niches c)creating niches d)none of these.
182. My
neighbour always goes to the
nearest shop to buy electrical goods because it is his basic right to----------
a)check the price b)choose c)check the quality
183.Young boys eat let of processed food
available in packets as they do not know that such foods is bad for health and
because they are not aware of their
right to---------
a)reject bad food b)get advice from others c)information.
184. When you buy a product with a new brand
name on the basis of an advertisement claiming
best quality and then find it defective, it is a case of------------
advertisement
a)wrong b)untrue
c)misleading d) none of these.
185. Which of the following is not a tangible
dominant -----------
a) Detergent b)Automobiles c)Investment Management d) Soft drink
186. Which is an example of direct marketing
-------------
a) personal selling b)Retailing c) Test
marketing d) Telemarketing.
187. In direct marketing, customer can be
contacted through ------------
a)Sales personnel b) Television c) Mail order
sale d) All the above.
188.
Who developed the four P’s of marketing?
a. peter F. Drucker b. Hanson
c. Mc Carthy d. all of these
189. Which is not the P’ of marketing?
a. product b. price
c. policy d. promotion
190. A brand is a------
a. quality b. product cost c. product plan d.
product or service name.
191.
A brand includes--------------
a. symbol b. design
c.combination of name and symbol d. all of these.
192. Which one of the step is not
included under the step of marketing
programming process?
a. setting objectives b. developing market mix c.
market responsed.none
193. Marketing mix
involves------------
a. product mix b. service tax c. all
of these d. none
194. Marketing planning
consists----------
a. setting objectives b. marketing programmes c. determination of policies d. all
of these.
195. Any paid form of non- personnel
presentation and promotion of ideas, goods or services by an identifiable sponsor
is called as.............
a.
Advertising b. sales c. planning c.
market research d. market communication.
196
Advertising does not appear to be important in..............
a.
information b. brand image c. reinforcing behaviour d. all the above
197. Which is the task of advertising ?
a.
image building b. action c. behaviour reinforcement d. all the above
198.
Which is the selling tasks?
a.
product delivery b. inside order taking c. goodwill building d. all the above
199.Which is the task of salesman?
a.sales
pitch b. prospect for potential clients
c. prepare the sales d. all the above
200.
Sources of verbal information includes............
a. radio& television b. customer consultants
c. financial institution d. all the
above
201.
Which is not the part of promotional media?
a.cost
b.printing c. publication d. internet marketing
148.
Which are the part of promotional activities?
a.
advertising b. branding & direct marketing c. product placement d. all the above
202.
Personal channel consists.............
a.
expert channel b. advocate channel c. social channel d. all the above
203. Sales promotion includes.............
a.
advertising b. publicity c. Personnel
selling d. all the above
204. Promotion programme
involves...........
a.
promotion objectives d. message design c. promotion budget
d.
all the above
205.Target market is the key of
----------
a) competition b) consumer c) both a& b d) none of these.
206. The marketing promotion of 4p’s
in marketing mix is -----------
a) advertisement b)product c)consumer d)profit.
207. The functions of marketing
research can be summed up in two words -----------
a) consumer behavior b) consumer preference c) both a&b d) buyer
behavior.
208. -------- & ---------- are
becoming more important for industrial marketing.
A) marketing research & information b) research& development
c) distributor & dealer d)none of these.
209. What are the terms included in
4c’s ----------- .
a) consumer, competitors, co operation, cost b) consumer,
coordination, channels, credit c) company, competitors, consumers, channels d)
consumer, channels, communication, cost.
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