MBA-HIMS

Uber Is Headed for a Crash By steamrolling local taxi operations in cities all over the world and cultivating cheerleaders in the business press and among Silicon Valley libertarians, Uber has managed to create an image of inevitability and invincibility. But the company just posted another quarter of jaw-dropping losses — this time over $1 billion , after $4.5 billion of losses in 2017. How much is hype and how much is real? The notion that Uber, the most highly valued private company in the world, is a textbook “bezzle” — John Kenneth Galbraith’s coinage for an investment swindle where the losses have yet to be recognized — is likely to come as a surprise to its many satisfied customers. But as we’ll explain, relying on the extensive work of transportation expert Hubert Horan , Uber’s investors have been buying your satisfaction in the form of massive subsidies of services. What has made Uber a good deal for users makes it a lousy investment proposition. Uber has kept t...

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1. Define branding 2. What are types of branding 3. What is brand identity 4. What is brand positioning 5. What is brand personality 6. Brand equity and types 7. Value proposition discuss 8. Difference between position and positioning 9. Difference between national and international brands 10. Ways to measure brand equity

1)________is the function that links the consumer, customer, and public to the marketer through information. A )Marketing research    B)Demand research    C)customer   research    D) supply research 2)___________is the activity, set of institutions, and processes for creating, communicating & delivering value. A ) Marketing      B)Targeting   C) Value addition   D)customer satisfaction 3) A___________ is a group of customers towards which a business has decided to aim its marketing efforts. A) Educated customers   B) target market    C) Civilized   customers   D) None of the above 4) ______________ is the goal of increasing sales and achieving a sustainable competitive advantage . A) Production Strategy   B) Marketing strategy   C) Sales Quota D) None of the above 5) The _____________is a business tool used in marketing and by marketers. A) Hypothetical testing B...