1)________is the function that links the consumer, customer, and public to the marketer through information. A )Marketing research B)Demand research C)customer research D) supply research 2)___________is the activity, set of institutions, and processes for creating, communicating & delivering value. A ) Marketing B)Targeting C) Value addition D)customer satisfaction 3) A___________ is a group of customers towards which a business has decided to aim its marketing efforts. A) Educated customers B) target market C) Civilized customers D) None of the above 4) ______________ is the goal of increasing sales and achieving a sustainable competitive advantage . A) Production Strategy B) Marketing strategy C) Sales Quota D) None of the above 5) The _____________is a business tool used in marketing and by marketers. A) Hypothetical testing B...
P16MS3M3 STRATEGIC BRAND MANAGEMENT SET 1 1. Firm uses any existing brand to introduce in market as a new product, brand is classified as A. brand extension B. sub-brand C. parent brand D. product extension 2. Branding strategy is also called A. brand architecture B. branding rate C. brand earnings D. brand responsiveness 3. When companies combine existing brand with new brands, brands are called A. parent brand B. product extension C. brand extension. D. sub-brand 4. Parent brand if it is associated with multiple products in brand extension is called A. family brand B. product extension C. sub-product D. parent comp...
1. Define branding 2. What are types of branding 3. What is brand identity 4. What is brand positioning 5. What is brand personality 6. Brand equity and types 7. Value proposition discuss 8. Difference between position and positioning 9. Difference between national and international brands 10. Ways to measure brand equity
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